Our mission
In the face of devastating climate change, there is an urgent need to move to a circular economy.
It is time for a better way.
From plastic pollution to climate change, our planet is being challenged in ways that it never has been before. One of the core issues is that humanity has traditionally operated using a linear economy. That is we ‘make-use-dispose’ as we go about our daily lives.
We simply do not have that option any more.
The circular economy proposes a different system. Resources are kept in use for as long as possible, then recovered and used to regenerate products and materials at the end of each service life. It is a system that is balanced and sustainable, not just for today but tomorrow.
So, what is needed is a paradigm shift in the way in which we think of waste.
We have turned our attention to feathers.
3 million tons of surplus feathers are generated every year in Europe alone